• Smurfit Kappa targets laundry market with new box


    The Click-to-Lock Pods Box is a paper-based alternative for plastic boxes for laundry pods and is said to reduce C02 emissions by 32% during production. Smurfit Kappa added that the format is tamper-proof and 100% recyclable and biodegradable.

    The chief executive of Smurfit Kappa Europe, Saverio Mayer, said: “We are delighted to partner with such a prestigious company as McBride for this project. By combining our collective expertise, we have created this first-to-market innovative packaging solution that provides our customers with a child safe, cost effective and sustainable packaging option for laundry pods.”

    Chris Smith, chief executive of McBride, added: “This project is an excellent example of the success that comes from pooling expertise between suppliers and customers to deliver the innovation to support the essential move to more environmentally friendly products.

    “My thanks to the dedication of the Smurfit Kappa and McBride experts to deliver this excellent solution which I am convinced will be an attractive option for our customers who are committed to delivering environmental improvement.”

  • Berlin Packaging announce Binding Commitment with O-I France SAS to acquire the iconic Le Parfait business and brands

    Berlin Packaging, the world’s largest Hybrid Packaging Supplier®, announced today the signing of a binding commitment with O-I France SAS pursuant to which Berlin Packaging France SAS would acquire the Le Parfait business and brands.

  • An interview with Artem Krukov, Labelling Business Development Director at Sidel How the label becomes more sustainable and flexible

    In light of increasing regulatory demands globally, labelling today is a highly intricate process that is even more vital to products than ever before. Food and beverage industry players are particularly concerned about the costs of materials and are keen to optimise their investment while increasing brand recognition. With 45 years of experience in the labelling industry and over 5,000 machines installed worldwide, Sidel is one of the leading players in the market, providing the expertise to meet all labelling needs.

  • Sonoco expands recycling for EnviroCan paper containers in the US


    Packaging company Sonoco has expanded the post-consumer recovery and recycling possibilities for its EnviroCan paper containers in the US.

    The announcement comes after Sonoco confirmed that all its US paper mills will accept rigid paper cans in mixed paper bales from residential Material Recovery Facilities (MRFs).

    Sonoco operates ten mills in various states including Wisconsin, Tennessee, California, South Carolina, Massachusetts, Virginia, Washington and Kansas.

    The mills will use this mixed paper to manufacture 100% paperboard, with up to 85% post-consumer fibre.

    Sonoco sustainability staff vice-president Elizabeth Rhue said: “Sonoco is uniquely positioned as a leading recycler, paper mill operator and paper packaging converter to help grow end of life solutions across not only our consumer and industrial packaging platforms but across the paper industry.

    “After validating that our mills could recycle EnviroCan factory scrap, we are now taking the lead to further demonstrate the ability to recycle our paper containers with metal ends not only through the steel stream, as it is largely done today, but also through the post-consumer mixed paper stream.”

    This collaboration highlights Sonoco’s capability for recycling and processing fibre-based packaging through conventional paper mill pulping systems.

    It also aligns with the company’s commitment to responsible material sourcing and supporting material circularity.

  • Coca-Cola Collaborates with Tech Partners to Create Bottle Prototype Made from 100% Plant-Based Sources


    The Coca‑Cola Company’s sustainable packaging journey crosses a major milestone this week with the unveiling of its first-ever beverage bottle made from 100% plant-based plastic, excluding the cap and label, that has been made using technologies that are ready for commercial scale. The prototype bottle comes more than a decade after the company’s PlantBottle™ debuted as the world’s first recyclable PET plastic bottle made with up to 30% plant-based material. A limited run of approximately 900 of the prototype bottles have been produced.

    “We have been working with technology partners for many years to develop the right technologies to create a bottle with 100% plant-based content—aiming for the lowest possible carbon footprint—and it’s exciting that we have reached a point where these technologies exist and can be scaled by participants in the value chain,” said Nancy Quan, Chief Technical and Innovation Officer, The Coca‑Cola Company. 

    PET, the world’s most recycled plastic, comprises two molecules: approximately 30% monoethylene glycol (MEG) and 70% terephthalic acid (PTA). The original PlantBottle™, introduced in 2009, includes MEG from sugarcane, but the PTA has been from oil-based sources until now. PlantBottle™ packaging looks, functions and recycles like traditional PET but has a lighter footprint on the planet and its resources.

    Coca-Cola's new prototype plant-based bottle is made from plant-based paraxylene (bPX) - using a new process by Virent - which has been converted to plant-based terephthalic acid (bPTA). As the first beverage packaging material resulting from bPX produced at demonstration scale, this new technology signals a step-change in the commercial viability of the biomaterial. The bPX for this bottle was produced using sugar from corn, though the process lends itself to flexibility in feedstock.

    The second breakthrough technology, which The Coca-Cola Company co-owns with Changchun Meihe Science & Technology, streamlines the bMEG production process and also allows for flexibility in feedstock, meaning more types of renewable materials can be used. Typically, bMEG is produced by converting sugarcane or corn into bioethanol as an intermediate, which is subsequently converted to bioethylene glycol. Now, sugar sources can directly produce MEG, resulting in a simpler process. UPM, the technology’s first licensee, is currently building a full-scale commercial facility in Germany to convert certified, sustainably sourced hardwood feedstock taken from sawmill and other wood industry side-streams to bMEG. This marks a significant milestone toward the commercialization of the technology.

    “The inherent challenge with going through bioethanol is that you are competing with fuel,” said Dana Breed, Global R&D Director, Packaging and Sustainability, The Coca-Cola Company. “We needed a next-generation MEG solution that addressed this challenge, but also one that could use second generation feedstock like forestry waste or agricultural byproducts. Our goal for plant-based PET is to use surplus agricultural products to minimize carbon footprint, so the combination of technologies brought by the partners for commercialization is an ideal fit with this strategy."

    In 2015, Coca-Cola unveiled its first prototype for a 100% bio-based PlantBottle™ at the Milan Expo using lab-scale production methods to produce bPX. This next-generation 100% plant-based bottle, however, has been made using new technologies to produce both biochemicals that make the bottle and are ready for commercial scaling.

    Since introducing PlantBottle™, Coca-Cola has allowed non-competitive companies to use the technology and brand in their products—from Heinz Ketchup to the fabric interior in Ford Fusion hybrid cars. In 2018, the company opened up the PlantBottle™ IP more broadly to competitors in the beverage industry to scale up demand and drive down pricing.

    As part of its World Without Waste vision, Coca-Cola is working to make all its packaging more sustainable, including maximizing use of recycled and renewable content while minimizing use of virgin, fossil material. The company has pledged to collect back the equivalent of every bottle it sells by 2030, so none of its packaging ends up as waste and old bottles are recycled into new ones; to make 100% of its packaging recyclable; and to ensure 50% of its packaging comes from recycled material.

    This innovation supports the World Without Waste vision, specifically the recently announced target to use 3 million tons less of virgin plastic from oil-based sources by 2025. The Coca‑Cola Company will pursue this 20% reduction by investing in new recycling technologies like enhanced recycling, packaging improvements such as light-weighting, alternative business models such as refillable, dispensed and fountain systems, as well as the development of new renewable materials.

    In Europe and Japan, Coca-Cola, with its bottling partners, aims to eliminate the use of oil-based virgin PET from plastic bottles altogether by 2030, using only recycled or renewable materials. While the majority of plastic packaging material will come from mechanically recycled content, some “virgin” material will still be needed to maintain quality standards. That’s why Coca-Cola is investing in and driving innovation to boost the supply of feedstock from renewable technologies as well as from enhanced recycling technologies. Enhanced recycling “upcycles” previously used PET plastics of any quality to high quality, food grade PET.

    “We are taking significant steps to reduce use of ‘virgin’, oil-based plastic, as we work toward a circular economy and in support of a shared ambition of net-zero carbon emissions by 2050,” Quan said. “We see plant-based plastics as playing a critical role in our overall PET mix in the future, supporting our objectives to reduce our carbon footprint, reduce our reliance on ‘virgin’ fossil fuels and boost collection of PET in support of a circular economy.”


  • Greiner Packaging develops innovative refill solution that reduces use of plastics


    Refilling is one example of where sustainability starts. Why buy a new spray bottle every time you need household cleaner when there is now an efficient and eco-friendly way to refill your bottle? This was the motivation for Greiner Packaging to team up with its in-house design agency DesPro and develop a new refill concept for plastic spray bottles for household chemicals.

    The many benefits of refilling

    The newly developed 200-milliliter refill bottle is made of HDPE, PP, or PET material and weighs just around 16 grams in its original form. It contains 200 ml of concentrate, which later produces ten times its liquid volume across four spray bottle refills. Each safe, 50 ml dose can also be adjusted to 30 ml or 40 ml. This is done through a special valve and a guiding nozzle that fits into all standard spray bottles. Thanks to their shape, the new refill bottles make it easy for consumers to squeeze out their contents in consistent doses – plus, they can be provided with an attractive label. In addition, the nonremovable, hinged snap-on lid is fitted with a safety lock. And a user-friendly level indicator completes the list of practical features. As a result, the newly designed bottle is well placed to meet all current market requirements.

    Up to 85 percent less plastic used

    Greiner Packaging is committed to advancing a sustainable circular economy that, in addition to recycling, also delivers reductions in plastic material use. Consumers can get as much out of a single new refill bottle as they otherwise could from four separate plastic spray bottles, including trigger sprayers – over its lifecycle, original 500 ml spray bottles and trigger sprayers can produce 10,000 individual 1-ml sprays, ensuring that they can be used to its maximum potential. 

    More eye-catching on the store shelf

    The new refill bottles developed by Greiner Packaging and DesPro ensure a more eye-catching look at the point of sale than other refill packaging solutions simply because of their size. They also have a large surface area that can be designed or decorated attractively for consumers.

    Outer packaging is no longer strictly necessary here, which further reduces material use while underscoring the sustainable approach. The simple, intuitive, and safe dispensing process makes the bottle extremely consumer friendly. And the option of producing the entire bottle from PCR plastic makes this already cost-effective solution even more sustainable.

    Maximum flexibility and recyclability

    The refill bottle can be made of HDPE, PP, or PET according to the customer’s preference, while the lid can be made from HDPE or PP. Greiner Packaging puts great emphasis on ensuring that the overall packaging is as recyclable as possible. This same approach is consistently applied when it comes to the selection of materials and decorative elements, and the plastics experts consult individually with customers on each project in line with the principles of a circular economy. The valve included in the lid enables the product to be dispensed in an ideal manner with a high degree of precision. This valve part can be mechanically separated later in the recycling process, which increases the recyclability of the packaging solution as a whole.

    When using labels for decoration, Greiner Packaging recommends that a compatible material is selected to allow for maximum recyclability. This factor comes into play in a number of contexts: when using water-soluble adhesives, when considering the potential effect of the decorative material on the base material used, and – if necessary – when assessing whether the decorative material may be separated from the base material due to the use of different material densities.

    Packaging facts


    • Technology: ISBM/EBM
    • Decoration: Label possible
    • Material: HDPE, PP, PET


    • Technology: injection molding
    • Material: PP/HDPE
    • Special features: fliptop cap with guiding nozzle and valve



  • Rodan + Fields Launches NEW Total RF Serum with Refillable Packaging as Part of Sustainability Commitments


    Rodan + Fields, LLC, a leading skincare brand powered by a direct selling business model and Independent Consultant Community, is proud to introduce its first refillable packaging with the launch of its comprehensive anti-aging innovation, Total RF Serum.

    As part of Rodan + Fields' mission to be life-changing, the company introduced its Environmental, Social and Governance strategy in 2019 and committed to a slate of social and environmental sustainability goals. The launch of Total RF Serum, which uses less packaging and contains 90% recyclable material, advances its goal of having 75% of its packaging recyclable, refillable and reusable by 2025.

    Total RF Serum's refillable packaging is the most sustainable innovation the brand has launched to date. The outer packaging contains 65% post-consumer recycled (PCR) glass whose durability maximizes the potential for reuse. The inner refillable vial holding the serum is purchased separately after the initial purchase and reduces the amount of total packaging by 74%. The refillable design is projected to save 26,600 pounds of packaging each year.

    "The Total RF Serum design is an important milestone in our sustainable packaging strategy. We are proud to deliver refillable formats and use more post-consumer recycled materials," said Paul Baker, Director of Packaging Design and Development at Rodan + Fields. "As we design future product innovations, we are collaborating with our suppliers on new technologies that have the potential to further increase the use of sustainable materials across our portfolio."

    Earlier this year, Rodan + Fields took steps to become more sustainable with the relaunch of their Regimens line, which uses 25% less paper and 4% less plastic.  Together, these changes result in a 9% reduction in overall packaging weight and amount to 53 tons less packaging annually.

    "We recognize that we have a responsibility to reduce the environmental impact of our products, packaging and overall supply chain. We are pleased to introduce packaging that eliminates waste and supports a circular economy and believe there is significant opportunity to continue to do so as we develop our future pipeline," shared Lindsay Vignoles, Director of Environmental, Social and Governance at Rodan + Fields.

    These packaging innovations build on Rodan + Fields' partnerships with TerraCycle and the Forest Stewardship Council (FSC) and Sustainable Forestry Initiative (SFI) that certifies 100% of Rodan + Fields paper cartons are sustainably sourced and curbside recyclable.

  • Sustainable cardboard plastic combination for dishwasher detergent caps from Henkel


    Brand owner Henkel is now using the sustainable cardboard-plastic tubs from Greiner Packaging, which contain 50 percent postconsumer recycled PP from end consumer households, in a new, innovative product for the Somat brand. The tubs previously received the World Star Award 2021 in recognition of the packaging for Persil 4in1 Discs, another Henkel product. This is a great example of how Greiner Packaging and Henkel continue to develop together based on a close, ongoing relationship – including making their packaging solutions more sustainable.

    Tub made from recyclable material for positive environmental impact

    Thanks to its innovative, patented tear-off system, the cardboard wrap and the plastic tub can be easily separated and recycled. Because the two components can be separately added to their respective recycling loops, the consumer benefits from a highly recyclable packaging solution. The wrap is made of cardboard consisting of nearly 100 percent recycled material. Greiner Packaging uses a two-stage process for the plastic tub itself: The inside of the plastic tub is made from white virgin material, which guarantees an optimal color contrast with the colorful 4in1 caps. The packaging’s outer coating, meanwhile, contains 50 percent r-PP obtained from end consumer households. This layer’s gray color has no impact on the packaging’s look, because it comes wrapped in an attractively printed cardboard sleeve.

    Innovative lid for impenetrable seal

    Greiner Packaging also supplies the lids for Henkel’s new packaging for Somat Excellence 4in1 caps. The team developed a special concept  for Henkel, featuring a sealing film that is built into the lid to provide an outstanding seal. Plus, the opening of the tub is calibrated ahead of time so that it fits with absolute precision – and the lid and tub fit together perfectly. These two special characteristics of the lid guarantee the best protection for the caps along with a top-class seal to prevent moisture from getting in.

    Logistical excellence with K3®

    Cardboard-plastic combinations also impress when it comes to logistics in the form of K3®-F packaging solutions. These lids, plastic tubs, and folded cardboard wraps are delivered separately to Henkel. Greiner Packaging’s longstanding joint venture partner, Cardbox Packaging, supplies the wraps, which are then folded and slipped over the tub directly before filling at the company. This ensures a high degree of flexibility in production and keeps stocks to a minimum.

    Packaging facts


    • Material: PP (50 percent recycled material)
    • Technology: Thermoforming
    • Decoration: Cardboard sleeve


    • Material: PP with integrated aluminum sealing film
    • Technology: Injection molding






  • Companies Step Up Their Sustainability Game; Focus on Eliminating Plastic in Packaging


    Single-use consumer habits continue to pose a threat to the environment — particularly in the context of plastic packaging. According to the World Economic Forum, only 14% of plastic packaging is collected for recycling globally. Moreover, by 2050 the carbon footprint of plastics is expected to triple in size. Recognising this, companies are making a move towards sustainable packaging solutions. For instance, by 2030, L’Oréal Paris aims to reduce its carbon footprint by 50%. This includes using more recycled content in packaging, with the objective of reaching 100% recycled or biobased plastic by 2030. PepsiCo India, as part of its sustainability agenda, aims to design packaging that is 100% recyclable, compostable or biodegradable. It plans to reduce the use of virgin plastic by 35% across its beverage portfolio by the year 2025. “The way a package is designed – its shape, weight – determines how efficiently it can be distributed across long distances. The lighter the package, and the more packages that can be transported together, the lower the carbon impact,” Jaideep Gokhale, vice president – sustainability, Asia Pacific, sustainability director – South Asia, Tetra Pak, told BrandWagon Online.

    Indian consumers are also on the lookout for brands that have social and environmental purposes. For instance, 77% consumers are willing to invest time and money supporting companies that do good for the environment, a report by Kantar revealed. Moreover, 66% consumers said that they have stopped buying products or services that have a negative impact on the environment and society.

    Recently, meat brand Nandu’s launched eco-friendly packaging for all its home delivery orders. The new packaging consists of a primary packaging which is made of non-plastic virgin food grade material that is fully recyclable. Similarly, the secondary packaging is made of a blend of recycled and virgin paper material that is fully recyclable. The company claims that the move has increased the cost of packaging by around 10%. “Packaging today, in our category, accounts for about one-tenth of the cost. This move is going to be a game changer in smart sustainable solutions that cater to the needs of consumers as well as the planet. Nandu’s goal now is to make 100% of our packaging plastic-free by 2023,” Narendra Pasuparthy, CEO and co-founder, Nandu’s stated. Nivea introduced its latest skincare innovation – ‘Nivea Naturally Good’ wherein each product in the range comes in eco-friendly packaging. The shower gels come in a bottle made up of 97% recycled plastic, the deodorant range comes in glass bottles that eliminate the use of aluminium and the body lotion bottles are made with 50% less plastic that also allows the bottle to be squeezed and rolled up until the last drop to avoid any wastage.

    According to industry experts, for most consumer companies, the packaging cost stands between 8-12% of the cost of goods sold (COGS). For luxury brands, the cost of packaging ranges between 8-15%. The sustainable models have a cost implication with it going up by about 20-25% depending upon the segment, Sanjesh Thakur, partner, Deloitte India, said. “In addition to cost, moving away from traditional packaging has many implications within the supply chain and logistics management with factors such as transportation, temperature, among others, playing a key role in the decision making process of companies,” he added further.

    However, given that both millennials and Gen-Zs are looking for sustainable products, most companies are willing to shell out the extra dollars to create a strong brand image. While big brands currently lead the pack, other companies are slowly changing their brand narrative and building it around sustainability. “Sustainability as a theme is very central to brand building. Globally, the most sustainable companies are also the most valued companies. It is the need of the hour for brands to communicate and engage with their consumers around their sustainable practices,” Thakur elaborated.

  • Aroma, the bottle that is all about sustainability designed by Gentlebrand combining creativity and innovation


    The major players are proposing a range of solutions to the market including new materials which aim to reduce the use of PET or replace it altogether. But are there recycling processes that can handle these materials? The answer to this question is rather complicated and, in some cases, unfortunately it is a negative one. These are potentially interesting solutions, which need to be monitored, and will certainly make a difference in the future, but what are the options currently available? Gentlebrand’s Packaging Tailors have focused on the latter by developing a solution that is quick to implement and accessible to all thanks to the low investment required.

    The result is “Aroma”, a bottle made of 100% recycled clear PET, which is completely recyclable, designed by rethinking the manufacturing system, a sustainable and imaginative idea, a unique concept that meets both the demands of brands in terms of marketing and communication and the needs of the company in terms of production, investment and sustainability.

    Aroma brings innovation in relation to its content such as the increasingly popular flavoured waters, but above all in relation to its composition, acting on the element that is most difficult to recycle: the label. Consumers perceive the bottle as a product made up of two parts: body and cap, which today, thanks to tethered technology, form a single element to be disposed of. The label, wrapped around the bottle, is rarely separated, inevitably contaminating the recycling streams due to the inks it contains, the glues used and sometimes the material it is made of, although in recent years traditional PVC has been replaced by more eco-friendly materials such as low-density plastics that facilitate the separation of elements in the recycling stream.

    The solution provided by Gentlebrand is a label made of a special organic paper which contains the seeds of the aromatic plants making up the different flavours and which therefore, combined with the choice of inks of vegetable origin or inks for food use, makes it plantable, thus creating a further virtuous circle. Furthermore, the addition of the label on the neck of the bottle without the need for glue further reduces the use of waste materials in the plastic recycling stream. A simple idea that revolutionises the entire product system: thanks to its position and the different material component, the label is perceived by consumers as a separate element, facilitating proper disposal. A sustainable idea supporting manufacturers by guaranteeing the integrity of the product, as the label can be removed with a simple and intuitive gesture: pulling it off.

    Made of 100% recycled clear PET to be considered Highly Recyclable by positively impacting the bottle-to-bottle loop, Aroma also gives a nod in the direction of the most demanding brands in terms of marketing and communication: the large label on the neck of the bottle provides plenty of space for all the information required by law as well as the various marketing messages. The bottle itself can be fully customised with decorations or product descriptions, reaching another level of quality detail thanks to Supervent technology. Aroma is the sustainable bottle not only in relation to the environment, but also in relation to a company’s investment. Thanks to the collaboration with our partners (Competek and Sidel) and their innovative solutions, the options for customization are endless.

    Innovative packaging, available for both still and sparkling products, a modern concept with a sophisticated look, the result of extensive research in terms of style and technology. A bottle made with consumer needs, brands and the environment in mind in pure Gentlebrand style.

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