One of the great ambitions of most Packaging Industry Professionals has been to take the narrative about these vital and beneficial products to a better level of understanding!
In short it is not just the thing which wraps around the product and is a nuisance to
dispose of, or bad for the environment!
By creating a new generation of Digital Packaging the opportunity has arrived! Digitisation elevates Packaging as a communicator, saver of waste, authenticator, security device, marketeer and even an entertainer! Indeed it can even contribute to a more sustainable environment while continuing to do all the things it was created for – such as protect and preserve.
Here three major thought leaders : Gabriel Abrantes, Director, Technology Strategy & Transformation for Deloitte Digital, Denis Dubos, Sales Lead Key Account Management at Google Cloud and Sandra Wagner, VP Digitalization with Koenig & Bauer will discuss, evaluate and demonstrate how this transformation is not only possible, but already happening!
