July 2012

The consultancy rebranded the range in 2006, and was tasked with redesigning the packs to create greater onshelf standout. It was appointed to the project in early december last year without a pitch. The change in packaging accompanies a wider overhaul of the brand&rsquos products, with some recipes changed and some pack sizes decreased. New individual cereal pots designed by big fish have also been introduced.

The consultancy began working on the project in december last year, having worked with weetabix as its sole packaging agency for about four or five years. The fuel britannia logo is a subversion of the british anthem rule britannia, and aims to highlight weetabix&rsquos slowrelease energy. Jo chekroun, strategic account director at springetts, says &lsquothe brief was about how to communicate the festiveness lying ahead for 2012 in an ownable way.

The inkjet machine was unveiled at print show drupa latches onto the growing demand for short run, fast turnaround labels. The machine is currently a prototype and will also be on show in september at label expo. It&rsquos likely to be commercially available in the first quarter of 2013. Screen also presented the b2 sheetfed truepress jetsx inkjet press, which accommodates thicker substrates including cartonboard. At drupa, the machine featured both uv clear inkbased digital embossing and glitter effects.

Londonbased branding agency path has created new identities for two major cooking sauce brands in the uk ragu and chicken tonight. The relaunches follow the recent purchase of the two brands from unilever by privately held foods group symington&rsquos, based in leeds, uk. Ragu is being repositioned, with new recipes, to highlight its italianamerican heritage, dating back to 1937 in rochester, new york.