October 2014

when we think of packaging as a branding tool, we tend to think of amazing retail packaging like apple&rsquos. the electronics firm maintains a secret &ldquopackaging room&rdquo where hundreds of potential package designs are tested to get the opening experience perfect.and, in an era where &ldquounboxing&rdquo videos can get millions of views, such attention to packaging details isn&rsquot obsessive, it&rsquos practical.but, one area of packaging that often gets scant attention is how the product is shipped to the consumer.

this september, rexam, a leading global can maker, opens a new stateoftheart graphics and design studio, providing a unique offering for customers with on the spot design expertise, platemaking and proofing. recognised that visualising flat designs as three dimensional metal cans can be difficult. being able to work so closely with our customers through every step of the design process is an invaluable relationship building exercise.

nandita vijay, bengalurufriday, october 10, 2014, 0800 hrs&nbsp&nbspistpharma packaging majors have objected to the union government&39s decision to prohibit the use of polyethylene terephthalate pet to package liquid drug formulations. they view the notification issued by the government as one driven by public interest groups with vested interests.according to a section of pharma packaging players, including the bengaluru based manjushree technopack, pet has undergone stringent tests before it could be approved for use in pharma and food packaging since 1982.

by don loeppeditorlee&rsquos summit, mo. &mdash about six years ago, r&ampdleverage made a decision to rebrand to emphasize that the company was much more than a tool shop.that part of the company&rsquos story is well known by now. but what&rsquos sometimes forgotten is how the company managed to hang on to its history and its corporate culture during the transition.founders ivan and ardith drienik started lee&rsquos summitbased r&ampd tool &amp engineering co.