stuart kellock, exhibiting at the packaging innovations show nec 2526 february, shares his thoughts on digital print, the next big trends and whether being sustainable is still crucial for business what is next for digital printin labels and packaging the next step has got to be educating the end user, the marketeers and the brand owners about what is available to them. pumping the market with presses does nothing for the innovation being applied. for me, it will be those who can apply themselves to new and innovative applications that will be the winners.