April 2015

gourmet organic baking ingredients are served up tastefully in these standup pouches.an annual packaging competition sponsored by store brands magazine provides an impressive, insider&rsquos view of the latest and greatest new products and packaging from retail chains that shows just how far these brands have moved beyond &ldquogeneric&rdquo in look and quality.there are two main ways to assess store brands&rsquo packaging in person, either visiting various grocery chains or somehow arranging to have the stores send the packaging to you.

sunrise hitek debuts affordable, retail quality prototype packaging httpswww.sunrisehitek.comproductpackaging. their new, superhigh resolution direct printing rivals the quality of offset at a fraction of the cost.chicago, il prweb april 27, 2015sunrise hitek presents polished, retail quality prototype packaging. affordable prototypes are available in full color, on a wide variety of substrates httpswww.sunrisehitek.comproductpackaging.

jack link&39s brand refresh centers on increased visibility and a cleaner label.a brand refresh for jack link&rsquos protein snacks that was a long time in the making includes a new package design with an updated logo and a cleaner label done in concert with a product reformulation. a fun back panel is added, too.over the past five years, segment leader jack link&rsquos protein snacks, minong, wi, has spearheaded the 40 growth of the 2b meat snacks category. in fact, the company reports that it has added more dollar growth every year than all competitors combined.

packagings are not just pretty or handy, they can also considerably increase a product&rsquos shelf life. &ldquoit used to be that packaging was mainly intended to bundle and protect a product. now we&rsquore seeing more attention to choosing the right packaging for the right product,&rdquo says marcus gillioen of flexfilm. the foils used most often for fruit and veg products are the flowpack foils.flowpack foilssimply said, there are three categories within the flowpack foils, marcus explains the simplest one is polypropylene foil, also available with antifog.

packaging matters to consumers shopping for beauty, fragrance and personal care products. best packaging designs are ones that make it easy for consumers to get the &quotlast drop out,&quot as well as those packs that travel well wherever consumers go.when it comes to beauty and personal care products, 37 of consumers participating in mwv&rsquos packaging matters survey say packaging is extremely impactful when deciding whether or not to purchase products.

consumers can&rsquot be pigeonholed any longer. large numbers of them are responding to packaging that feels personal, fits their lifestyles and inspires them. the secret speak to and be in sync with your audience, while making each person within the group feel like they are the only person you are speaking to.it seems that the nature of marketers is to try to appeal to as broad an audience as possible, to the detriment of the brand in the eyes of their target audience. this leads to a watering down of brand values and the lack of a unique brand personality.

plastic packaging specialist, faerch plast, was founded in 1969 and has grown in the northern hemisphere to become europe&rsquos leading producer of packaging for ready meals.

towards the middle of 2014, heineken usa rolled out 8.5 fl. oz slim can packs for its flagship beer, citing tripledigit sales growth in this package size in prior years. at the end of february this year, heineken usa announces it is doubling its investment in the slimcan segment in 2015.even traditionalists like perrier are making the most of slimcans&39 advantages.

microbrewery embraces aluminum can with at least 90 recycled content for its craft beers, citing the can&rsquos sustainability benefits for the brewery and for the community.by anne marie mohan, senior editor, packaging worldsouthboundevercanenlargesouthbound brewing company, savannah&rsquos first production microbrewery, has become the latest craft brewery to offer its beer in aluminum cans made from novelis&rsquo evercan&trade, the world&rsquos first and only certified highrecycled content aluminum can sheet.&ldquowe founded southbound to bring the innovation and e

contract packager actionpak does more than salvage more than 2 million in product with outofcompliance nutritional labeling a limitededition promo sleeve boosts image of nos energy drinks among nascar fans.by contract packaging magazine staffenlargerecently, fuze beverage, owned by the cocacola company, found itself stuck with more than one million 12oz. cans of its carbonated nos brand energy drink in storage.