australia &ndash a brand and packaging makeover for nestle purina&rsquos fancy feast range of cat food has reinforced its marketleading position and made it the fastest growing brand in wet cat food segment. wet cat food is the largest segment within the australian pet care category and fancy feast holds 22.9 per cent share of the market.prior to the redesign, however, the fancy feast wet cat range was decreasing market share for the first time in a decade. sydneybased saltmine design group was consulted to remedy the situation.