new research commissioned by huhtamaki shows that 85 of consumers want outlets to use compostable takeaway cups for hot drinks.the research also showed 80 of the uk population purchase takeaway hot drinks, and over half of consumers 57 would pay 2 more for their drinks to be served in compostable takeaway cups.additionally, 83 of consumers would prefer caterers to use disposable cups made in the uk.two thirds of consumers 68 are aware of the availability of biodegradable paper and &lsquoplastic&rsquo products, and understand the concept of biodegradability. consumers want to be told about the environmental impact of the products they are using &ndash 89 think information about the compostability and recyclability of products should be provided.more than two thirds of consumers 42 want to see messages relating to the provenance of ingredients and the ethical sourcing of materials used to make the disposable cup.huhtamaki researched three main areas &ndash frequency and type of purchase, the importance of the disposable cup, and environmental concerns &ndash amongst 2,000 respondents.the range of outlets from which they buy is varied &ndash with this sample of respondents costa is the most popular 28, but the popularity of mcdonald&rsquos 13 and greggs 7 shows that consumers are buying from nontraditional coffee shops too.