May 2015

in the pantheon of nostalgic food products, capri sun ranks pretty high up there with dunkaroos and lunchables. it&39s been a lunchtime staple for millions of kids since it was introduced in 1981, so it would be understandable for anyone under the age of, say, 45, to have unreservedly positive associations with the juice and its trademark metallic pouches.but it turns out there&39s a downside to capri sun&39s packaging, which is made of multiple layers of plastic and aluminum that are very difficult to recycle.

designers imagine a more chemically earnest box of velveeta. would you partakesqueezing that velveeta packet over a bowl of steaming pasta shells, you know the convenience is too good to be true.

by kimberly j. decker may 13, 2015 0 commentsmore about andrew reynolds beverages danilo zorzan ecuadorian rainforest llc kimberly j. decker steve siegelemail print1 &gtfrom added flavors, bubbles, and vitamins to, quite simply, pulling off the marketing coup of selling consumers something they could get from the tap for free, water marketers have captured consumers&rsquo interest by continually presenting them the world&rsquos most widely consumed beverage in an attentiongrabbing new light.

ameripen&rsquos latest brochure outlines how beverage packaging provides economic and environmental benefits by preventing spoilage, spillage, and waste.by anne marie mohan, senior editor, packaging world ameripen beverage brochureenlargeaccording to a statistic quoted by ameripen, the american institute for packaging and the environment, americans each drink about 175 gallons of beverages a year.

consumers can&rsquot be pigeonholed any longer. large numbers of them are responding to packaging that feels personal, fits their lifestyles and inspires them. the secret speak to and be in sync with your audience, while making each person within the group feel like they are the only person you are speaking to.it seems that the nature of marketers is to try to appeal to as broad an audience as possible, to the detriment of the brand in the eyes of their target audience. this leads to a watering down of brand values and the lack of a unique brand personality.

when it comes to designing products for the marketplace, it seems there are countless tasks to complete before products are introduced and available on the retail shelves. while speed to market is important, packaging design is a critical component to the overall profitability of the product and is important to evaluate before entering the marketplace. does this mean companies need to follow a rigorous packaging engineering design process and justify each added costcompanies that are best in class are doing iterative package design analysis and testing before phasing in new packaging.

british lifestyle brand joules recently turned to spectra packaging for new bottles for their latest range of hand and body lotions, body washes and hand wash products. the new packaging makes use of spectra&rsquos flat base boston round with 12 different designs produced. the new bottles were also printed in four passes with the inks custom coloured to look like joules&rsquos existing range of home fragrances.&ldquojoules have very specific bespoke colour combinations which have to be strictly adhered to.

dutch state secretary for infrastructure and the environment mansveld announced a plan last month to ban free plastic bags, starting january 1, 2016. this is one facet of a move into a new direction for the packaging industry, which appears to be reaching a turning point. huib burggraaf of van der windt verpakking and patrick gerritsen of bio4pack talk about compostable packaging.compostable packaging&ldquoi distinguish between compostable and noncompostable, and renewable and nonrenewable,&rdquo patrick gerritsen says.