as a retailer, or a customer, you will be completely involved in the process of making a purchase online. from going through the website, to writing emails and making approvals, the entire process involves both parties to be actively involved. however, it is necessary for a retailer to take into consideration a customer&39s experience to ensure that his website and store continue to flourish.brand image is an important factor that needs to be considered. protecting your brand&rsquos name and image is the only thing that will ensure that your company does well.
