March 2019

Thanks to In-Mould Labelling, it is possible to show the texture of the ice cream in razor-sharp photo quality on the packaging. This is complemented by the striking purple colour of the lid that catches the consumer’s attention. Overall this smart look of the EasySnackingTM pot makes the product stand out on shelf.

“We’ve seen how much Australians have enjoyed our other limited-edition flavors. Introducing a hint of orange flavor was perfect for Australia’s cooler months. We think Coke fans are going to love it,” said Lucie Austin, marketing director, Coca-Cola Australia. “This flavor has been crafted for Australians and the spirited way we do the winter season – fun and sociable. We’re not afraid to get the woolies on, grab our friends or family and get out and about when it’s chilly.

Once a package design was in place, Valvoline engaged Aptar for their expertise and patented technologies to ensure seamless oil distribution and a positive user experience from start to finish. The new package features a low-profile dispensing pour spout with a built-in drain back feature and resealable, easy grip overcap.

BitSecure for Product Authentication - The printed, digital security feature BitSecure is based on a high-resolution, random pattern whose delicate details are not discernible by the naked eye. In an attempt to copy the small random pattern with a size of just a few square millimeters, the printed image will suffer a loss in precision and optical details. The pattern can be authenticated quickly and flexibly on-site using a smartphone or handheld reader and analyzed by means of related software.

Details of how brands, governments, and other organisations are tackling plastic pollution have been set out side-by-side for the first time, thanks to a new report published by the Ellen MacArthur Foundation’s New Plastics Economy initiative, in collaboration with UN Environment.

Major companies including Carrefour, Colgate Palmolive, MARS, Incorporated, Nestlé, SC Johnson, The Coca-Cola Company, and Unilever are publicly disclosing their annual plastic packaging volumes, marking an important step towards greater transparency in today’s plastic system.

Asda has announced it has removed 6500 tonnes of plastic from its own brand packaging since February 2018. The milestone marks a significant step towards the supermarket’s ongoing commitment to reducing the amount of plastic used in product packaging.

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Through product innovation and redesign, Asda has reduced plastic in almost 1000 individual product lines – from fresh fruit and veg to electronics and homewares – removing the equivalent weight of 600 million empty plastic bottles.