As an iconic global luxury brand, Ralph Lauren’s Digital Product IDs give consumers the reassurance of authenticity paired with a connected product experience. By scanning the Digital Product ID on the product label with a smartphone, consumers can confirm whether their purchase is authentic, learn about the product detail and receive styling tips and recommendations.
RLC’s mass-scale product digitization was led in partnership with EVRYTHNG, the connected IoT platform and technology partner Avery Dennison. Both companies will be exhibiting and speaking at the AIPIA Congress.