The pouch will initially be available with Uncle Ben’s ready-to-heat wholegrain rice, which is soon to be re-branded as Ben’s Original.
The mono-PP material, unveiled in December, is built on Amcor’s AmLite HeatFlex recyclable film and will be its first application for microwavable food and the first in a stand-up pouch format.
Learnings about how the material runs through Mars’ supply chain will inform a wider rollout in the year ahead.