Through ePacConnect, which was announced in October of 2020, the companies offer secure, serialized QR codes on all of ePac’s packaging and provide access to a suite of Scantrust applications for consumer engagement, brand protection, and track and trace.
With ePacConnect, all packaging can be born digital, each with a unique digital identity, they say. When scanned by a normal smartphone camera, every package becomes a gateway to 2-way communication between brands and consumers. The companies expect billions of pouches to be produced with ePacConnect over the coming years.