In the light of Total Cost of Ownership (TCO), Shelf Ready Packaging (SRP) is one of the packaging types that can collect credits on many touch points along the supply chain. To ensure the full potential is unlocked by Mondi designs, we are in close cooperation with retailers and producers alike. Studies have furthermore shown that 76% of purchase decisions are made by shoppers in the store and are thus influenced by visual factors. SRP constitutes an important marketing opportunity.