August 2024

MEPs have adopted a new Packaging and Packaging Waste Regulation (PPWR) described as one of the most lobbied files to pass through the assembly in recent years. It has also been among the most contentious, and was nearly scotched during inter-governmental negotiations last month.

The new law – backed by 476 lawmakers drawn from across the mainstream parties, with 129 voting against and 24 abstaining – stipulates that the annual average of nearly 190kg of wrappers, boxes, bottles, cartons and cans discarded generated annually by every EU citizen should be cut by 5% to 2030.

These include a subtly refined brand mark, an updated colour palette, new iconography, pack visuals and a new pattern library that can be used to bring E45’s identity to life across multiple brand touchpoints. These appear alongside newly created photography principles, intended to champion the many unique types of skin tones and conditions that shape part of our everyday lives.

The packaging, provided by glass manufacturer Verallia, uses lighter glass, which can be widely recycled, and Brockmans Gin claims the new bottle weighs ‘significantly less than its competitors’.

The bottle weighs 500 grams and will be the ‘lightest bottle of its competitive set’ – claimed to be 30% less glass weight than its direct competitors, on average.

It also contains 51% post-consumer recycled glass content – 0.6% previously)

Albano Schmidt, the president of Termotécnica, views this as a strategic evolution for the firm, which has been active in the packaging sector for over 60 years. "Termotécnica is a company providing packaging solutions that has always invested a lot in sustainability and innovation. We are attentive to the global movements to expand the use of materials from renewable sources and bet on a medium and long-term strategic plan to diversify our material matrix and provide complete solutions, anticipating the demands of our customers," he stated.

Strategically positioned on the back of every unit of Impact Whey Protein, the QR code provides customers with convenient access to essential product information. Through proactive measure and understanding the sentiments of customers in the country, Myprotein aims to safeguard customer health and combat counterfeit products in the market.

Ahead of National Pride Month, Beiersdorf brand Nivea has launched a limited edition tin as part of its "Proud In Your Skin" campaign. Scroll down to read more about the eco-friendly Pride package below.

Nivea recently redesigned its packaging—including its iconic tin—to meet its 2025 sustainability goals. And for several years now, beauty brands are striving to stay relevant to today's consumer by focusing on packaging that ‘sparks joy’ and rallies for a cause.

Polytag, a developer of unique QR codes, has partnered with kombucha manufacturer Conway Kombucha, producers of Blighty Booch, that will enable the drinks brand to increase direct-to-consumer sales and enhance communication with customers through QR codes.