By admin on Thu, 07/21/2011 - 23:43

This is quite interesting that some people look at packaging as an art while some just look at it like science. Lot of work on packaging is dine by advertising companies who mostly come with art background. The education in packaging in most of the time called Packaging Technology or Packaging Science.

So thinking this, we started a poll on LinkedIn Is Packaging an Art or Science or you can click http://linkd.in/pD944s  We look forward to your responses and comments on this issue. We would also keep updating some of the comments that we will get this interesting topic through LinkedIn.

 

Thank you and Happy Polling,

Sandeep Goyal
www.PackagingConnections.com

Comments

 

Previously it was and Art, but day by day it is getting scientific. Now-a-days Packaging is a scientific way to present ART."

Posted by Mukul Tripathi ,
Fri, 07/22/2011 - 00:48

 

For product - package compatibility, science plays imp role & for aesthetic appeal, art has main role. We need to consider costing of package also while designing, So as per my opinion, packaging is combination of Science, Art & Commerce."

Posted by Swati Thatte - Joglekar , who voted for "Both
Fri, 07/22/2011 - 00:48

Packaging is an Art,
Packaging is a Science and Also
Packaging is a Technology for safe delivery of goods upto the ultimate consumer at affordable price. ( Basic definition of Packaging)

For different views, different thought does appear.

Discussion is on ..................................................
Posted by B K Karna

Fri, 07/22/2011 - 02:51

basically packaging is a science but we fill packaging as a art on the expertise lable
Posted by kaushal chaturvedi

Sun, 07/24/2011 - 22:35

The nearest comparision I can draw is that from a good Cosmetic Surgeon........ You need to know the science for sure....... & the eye...
More » By Indranath Sengupta

Sun, 07/24/2011 - 22:37

 

"A lot will depend on what sector of the business you service. If you are primarily serving the industrial or brown box sector, you will likely lean more towards science as you probably should. If you are serving the retail/pop sector, currently the emphasis has been on art. I believe it needs a better balance in this sector. I see a lot of waste and excess cost because science has been demphasized so much."

Posted by Mel Schaefer , who voted for "Both"
Mon, 07/25/2011 - 04:16

Packaging is combination of Science and art.
Posted by Md Ali Saifi

Mon, 07/25/2011 - 06:25

PACKAGING IS A SCIENCE BECAUSE WE ARE RECHARCING AND INNOVATING NEW THINGS IN THE PACKAGING BY TAKING CARE OF PRODUCT LIFE,COMPRESSION,NATURAL CALAMITY, IT IS AN ART BECAUSE WE ARE SEEING THE PACLAGE TO BE CUSTOMER FRIENDLY AND CAST EFFECTIVE. IT SHOULD ACCPT BY ALL FOR PRESENT CIRCUMSTANCE. WE ARE ACTING LIKE A SCIENTIST, ARTIST, ECANOMIST. WE ARE THE BACK BONE OF THE ENTIRE COMMODIDTY MARKETING
Posted by s.balaji iyer

Mon, 07/25/2011 - 06:25

Roberto Tan • Packing is a science. Packaging is an art form. WHY? Packaging requires understanding of the content and its components/materials. Packaging is an design that helps to keep the intended object to a set requirements, be it for storage, for identification or for communication. Inappropriate packaging can do more harm than good.
Tue, 07/26/2011 - 07:16

  Great comments - pointing predominantly to both.... And all good." Posted by Frank Pokrop , who voted for "Both"
Wed, 07/27/2011 - 02:25

 

Mel is right, the retail sector do demand eye catching packs, after all the overall appearance of a product and shelf placement is important. The supermarkets in the U.K. are very sensitive about the type of material used and that packaging is not excessive. This is where the science is involved to attain eye catching design with minimal material."

Posted by Angie Whitfield , who voted for "Both"
Thu, 07/28/2011 - 00:27

PACKAGING is ART in its first outer look but SOUL of PACKAGING is SCIENCE.
Fri, 08/12/2011 - 01:39
a c trivedi (not verified)

I would definitely say packaging is art. That is one of the reasons to why I am so proud of our Good Night Drink, I believe the artwork speaks for itself, don`t you agree? Please visit www.goodnightdrink.se for more information
Posted by Christian Tomelius

Mon, 08/15/2011 - 23:38

According to Gordon Millar ( on running discussion as Packaging is an art or Science ??? ) "The selling of packaging is artistic and scientific in that you must make it appealing, fit for purpose and of course, be able to calculate the price (arithmetic -which is a form of science). Posted by B K Karna
Tue, 08/16/2011 - 02:51

  "So many products are OVER packaged, I hate paying for something with too much packing, which ends up in land fill. I respect companies that cut packaging to a minimum, or make the packaging re-usable." Posted by Jane Stockel , who voted for "Both"
Tue, 08/16/2011 - 02:53

Prabir Das • I shared it earlier that we learned it as a triveni of science, arts and commerce which is now further enriched with IT and management - so what do you call it now ?                 
Wed, 08/24/2011 - 22:08