FMCG Packaging

Pepsi is taking indulgence to a whole new level with the launch of its latest creation—Pepsi Wild Cherry & Cream. This exciting new flavor combines the nostalgic taste of ripe wild cherry and creamy vanilla with the bold, refreshing fizz of Pepsi, offering a treat that’s as satisfying as it is delicious.

A Symphony of Flavors

With every sip, Pepsi Wild Cherry & Cream delivers a layered experience:

Britannia recently unveiled its new packaging for their bread range through a vibrant outdoor campaign. The tagline, “Packaging Hua Interesting – Ting Ting Ti Ding,” perfectly encapsulated the energetic rebranding effort, as bold visuals took over Delhi’s bus shelters and Mumbai’s buses. Executed by GroupM OOH Solutions, the campaign aimed to attract maximum public attention with high-traffic visibility. 

Karnataka Soaps and Detergents Limited (KSDL), globally recognised for its iconic Mysore Sandal Soap, is set to expand its footprint with the addition of around 480 new distributors across India in 2025.

While the brand has primarily been available in the southern states, it will now branch out to regions like Jammu and Kashmir, Nagaland, Gujarat, Punjab, and all other states to increase its market presence.

While they are designed to match the ‘sleek, luxurious look’ of glass packaging, the CRYSTELLE dip tubes are reportedly made of PFAS-free, food-grade, and shatterproof materials. Intending to combine the strength and convenience of plastic with the shelf appeal of glass, TekniPlex aims to prevent any tube breakage or product contamination while unlocking environmental benefits.

The amount of glass collected kept up with the significant increase in the amount of glass packaging placed on the market (+4.5%), indicating a positive trend in glass collection efforts across Europe.

This project has seen the creation of mono-material films that initially feature 30% PCR. The PCR content was supplied by Ecoplast, a member of the Borealis Group. Borealis is one of the world’s leading providers of advanced and sustainable polyolefin solutions. The polymers were in turn extruded by Korozo into mono-material constructions for Henkel’s laundry detergents, such as Persil. Printing and converting of the packaging were carried out by Korozo on its high-end presses and pouchmaking lines. Products sold in these packs are already on shelves in Central Eastern Europe.

This new release called for a fresh approach to further enhance the label’s design.

In a departure from the core gin range, the usual clear bottle was replaced with a matte black spray finish.

The label takes the iconic Haçienda hazard stripes from their traditional position on the label border to front and centre, while hidden UV print reveals two pieces of artwork – on the front, the famous ‘Use Hearing Protection’ symbol and on the reverse.

Industrial design studio Blond has designed a series of striking yet minimalistic refillable packaging pieces for skincare brand Daisyface, creating a product that consumers are proud to have on their beauty shelves.