The result of four years of R&D, the new packaging format marks the beginning of Upfield’s transition to a paper solution across its portfolio, delivering on its ambition to reduce plastic content by 80% by 2030.
Developed in collaboration with Footprint, MCC and Pagès Group, Upfield aims to replace up to two billion plastic tubs by 2030, saving over 25,000 tons of plastic waste per year.