With the country now banning single-use plastic cups, Berry partnered with InfinyCup, a family-owned company specialising in reusable food and beverage tableware for big events, to provide drinking cups for the stadiums in Bordeaux and Lille.
SuperCup has a beer-like design and which Berry says is 30% lighter than conventional reusable plastic beer cups available on the market.
All reusable drinking cups within the SuperCup range are dishwasher safe, helping to help ensure effortless cleaning.