As part of efforts to enhance kerbside recycling rates across the region, households are being urged to recycle different types of metal packaging.
These include food and drink cans, aluminium foil and trays, empty aerosols, and metal screw tops.
The 'MetalMatters' programme, led by the Aluminium Packaging Recycling Organisation (Alupro), will utilise targeted social media posts and bus advertisements to highlight the extensive benefits of recycling metal packaging.