A new water bottle design aims to improve consumer convenience as well as encourage pack reuse. The design may create structural design opportunities for the on-the-go beverage packaging market. The leak-proof and shockproof Que Bottle is made from silicone and its spiral shape allows it to be collapsed to around half of its original size. As well as carrying water, it is also able to store hot liquids up to 60°C.The Que Bottle comes in two sizes and is currently aiming for expansion funding via Kickstarter.