about four years ago, la riqueza cigars hit the market. pete johnson is the brand owner, who also owns tatuaje, laments that, in his entire brand portfolio, it has become the weakest seller. instead of cancelling the line, he has taken a decision to repackage it. in this repackaging, the format will be changed from 25count boxes to 10. johnson said that it may appeal more to consumers in a 10count box. he further mentioned that he can&rsquot find an exact audience for the cigar. they also did pushing at the ipcpr trade show to make ou, if customers would pay more attention to it.
