The drive to improve sustainability levels in beauty packaging continues with department store Selfridges now partnering with MyGroup to launch a nationwide beauty and cosmetics recycling scheme.
The ‘Reselfridges Recycle’ scheme, which will enable customers to return beauty empties, including hard-to-recycle fragrance bottles, is now available at all Selfridges Beauty Halls across Birmingham, Manchester and London’s Oxford Street, “which attracts over 20 million visitors each year alone”, the retailer said.
The scheme will see customers “incentivised” through collecting a Selfridges Unlocked Key for every five items recycled as part of the retailer’s membership programme.
“Reselfridges Recycle is making it easy to recycle fragrance bottles, which are often excluded from both kerbside recycling and other in-store take-back schemes due to residual hazardous contents and mixed packaging materials”, the pair noted.
