India has launched the National Packaging Innovation Challenge, a nationwide initiative designed to promote sustainable packaging solutions and enhance the country’s export competitiveness. The program, introduced by the Indian Institute of Packaging (IIP), encourages startups and students to develop packaging that is both environmentally responsible and scalable for industry use.
Sustainability and Self-Reliance Focus
The initiative supports the government’s Aatmanirbhar Bharat vision by helping small and medium-sized enterprises (SMEs) upgrade their packaging standards. Speaking at the launch event in New Delhi, IIP Chairman Sunil Jain emphasized the need for solutions that reduce environmental impact while meeting international quality and trade requirements.
