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Williams Sausage Streamlines Shrink Wrapping On Breakfast Sandwich Line

14 Nov 2012
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When country singing legend george jones wanted to manufacture his own recipe of breakfast sausage, he turned to tennessee pork sausage processor williams sausage to make it for him. &ldquoi wouldn&rsquot put my name on anything that wasn&rsquot the best,&rdquo says jones. &ldquoand williams sausage makes some of the best i have ever had.&rdquo with 400,000 lb of whole hog country pork sausages coming out of its west tennessee processing plant every week, george jones is just one of many consumers that are drawn to the williams sausage brand.

meat packaging

13 Nov 2012
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innovative vacuumpackaging that reduces food waste by keeping meat looking and staying fresh longer took top honours in the 2012 dupont awards for packaging innovation. diamond winner excellence in innovation, costwaste reduction and sustainability freshcase packaging, an innovation by curwood &ndash a bemis division in the us this is the firstever, vacuum package for red meat that maintains the meat&rsquos appetising colour through a &quotfoundinnature&quot proprietary additive in the contact layer of the barrier package.

Brandopus Redesign New Covent Garden Soup Packaging

13 Nov 2012
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The consultancy was appointed to the work in may this year as part of the brand&rsquos wider marketing campaign, centered around the &lsquofresh from our kitchen to yours&rsquo message. Brandopus creative director paul taylor says, &lsquowe felt the existing branding didn&rsquot really reflect that proposition so we pushed quite hard to not just change the pack designs but give the identity some meaning.&rsquo aiming to communicate on the soups&rsquo handpicked, fresh ingredients, the new designs use a branded market vegetable crate as the core identity.

Babycarrot Packaging Shakes Bad Snacking Habits

13 Nov 2012
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Bolthouse farms, the country&39s premier producer of carrots,celebrated a milestone moment in the 26year life of the baby carrot shakeon seasoning. Fresh seasoned carrots, known as "baby carrot shakedowns," are now available in san antonio, as part of a consumer trial. Baby carrot shakedowns can be found in the produce and fresh snacking sections of san antonio heb and walmart stores. The consumer trial is the latest stage in bolthouse farms&39 continuing campaign to make the baby carrot america&39s preferred snack.

Pouch Can

13 Nov 2012
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Huhtamaki group&rsquos cyclero beverage pouch that looks like a can but weighs but onetenth, has finally hit commercialisation for the first time after five years in development with a new product launch in thailand. The &ldquodrinkbags,&rdquo as huhtamaki calls them, are being used for thailandbased maxx drink&rsquos range of fruitflavoured products, which are sold in thailand via a fleet of tuktuk motorised rickshaws owned and operated by the parent company to sell ice cream.

Diet Coke Packaging

13 Nov 2012
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Diet coke is updating its packaging by permanently switching to a design introduced on limitededition packaging last fall. The design, to begin appearing on diet coke products as of sept. 1, was created by san franciscobased agency turner duckworth. It features a section of the diet coke logo, cropped to feature the "d" and the "k," set against the brand&39s signature silver backdrop. The brand is simultaneously rolling out the latest extension of its &ldquostay extraordinary&rdquo campaign, with three new 15second television spots to begin airing on sept. 3, during the u.s.

Imperial Tobaccos Plain Packaging Attempt A Sick Joke

13 Nov 2012
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Australia&rsquos health minister has condemned cigarette company imperial tobacco&rsquos partial move towards plain packaging, labelling it &ldquothe ultimate sick joke&rdquo. All tobacco products manufactured or packaged for domestic consumption will be required to be sold in plain packaging from october 1, but imperial tobacco has preempted this in a new marketing campaign, telling cigarette retailers &ldquoit&rsquos what&rsquos on the inside that counts&rdquo.

Zulka Packaging

13 Nov 2012
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Zulka pure cane sugar has debuted a new look. The company said its allnatural and unrefined granulated "morena" sugar now is packaged in a clear bag that features an updated, modernized logo and a new equivalency icon that illustrates how zulka is a perfect cupforcup replacement for refined white sugar. "we want everyone to know that zulka is real sugar pressed from fresh sugar cane, so it&39s as close to nature as you can get," said carlos rionda, vp sales and marketing for zucarmex usa, the parent company of zulka.

Food And Beverage Packaging

13 Nov 2012
admin

To be successful, manufacturers and retailers must understand what matters most to consumers and which packaging innovations actually impact consumer behaviour, according to "food and beverage packaging trends in the us," a new report from packaged facts. From purchase off the shelf through consumption, packaging for food and beverages evolves to intersect with consumer needs and priorities. Food and beverage categories and brands have benefited significantly when manufacturers and retailers have managed to fuse packaging innovation with emerging consumer trends.