Bolthouse farms, the country&39s premier producer of carrots,celebrated a milestone moment in the 26year life of the baby carrot shakeon seasoning. Fresh seasoned carrots, known as "baby carrot shakedowns," are now available in san antonio, as part of a consumer trial. Baby carrot shakedowns can be found in the produce and fresh snacking sections of san antonio heb and walmart stores. The consumer trial is the latest stage in bolthouse farms&39 continuing campaign to make the baby carrot america&39s preferred snack. Baby carrot shakedowns are sweet and flavorful, offering the appeal of junk food, minus junk food&39s calories, fat and sugar. They make the healthy choice the easy choice.
Baby carrot shakedowns are an innovation in fresh produce. Small quantities of natural seasoning ranch, chili lime or salsa are housed in a packet inside a singleserve baby carrot snack bag. A pinch pops the packet. A pull frees the seasoning.
A shake covers the carrots and the snacking can commence. At 0.99 per bag, each shakedowns package tops out at 25 calories. "you can&39t lecture people into eating healthy," said jeff dunn, chief executive officer, bolthouse farms. "the best way to improve eating habits is to acknowledge that people tend to follow their desires when they sit down to snack. So we&39ve started with that desire and worked backwards we&39ve created desirable snack food that just happens to be healthy.
We&39re in a good spot, because carrots already have builtin snack appeal they&39re orange, they&39re crunchy, they&39re delicious. And now that they come with seasoning, why bother with doritos at all" the evolution of the baby carrot the baby carrot was invented in 1986, when a clever farmer named mike yurosek first whittled a fullsized carrot into miniature, "baby" form. The invention fueled an explosion in carrot sales that "changed american munching habits," in the words of a 2004 usa today article. Sales of baby carrots remained steady until the mid2000s, when consumption began to falter. In 2010, bolthouse farms spearheaded a campaign dubbed "eat &39em like junk food"
that set out to change american munching habits once again. "eat &39em like junk food" was the brainchild of jeff dunn, the ceo of bolthouse farms. Before joining bolthouse, dunn oversaw all of coca cola&39s businesses in north and south america.
Dunn "knows every snack marketing trick in the book," according to fast company, and he brought that expertise to bear on behalf of the beloved baby carrot. The 2010 campaign presented baby carrots as though they were junk food, in the form of hilarious television spots, new packaging, a "crunchpowered" video game, playfully confrontational outdoor billboards and customized baby carrot vending machines installed in high schools in syracuse and cincinnati. The campaign captured national attention in such venues as saturday night live, on chelsea lately, in usa today, the new york times, the associated press and in newspapers, blogs, tv newscasts and magazines nationwide. Httpwww.packagingdigest.comarticle522410babycarrotpackagingshakesbadsnackin…
