Food packaging is the focus of the shelf impactdragon rouge survey of innovative package design for the second quarter of 2012. With composite scores ranging from 3.7 to 3.9 on a fivepoint scale, the leading innovations selected by survey respondents included orville redenbacher&rsquos popcorn pop up bowl, heinz&rsquos new format for ketchup&mdashthe dip & squeeze&mdashand philadelphia cream cheese&rsquos new bakerypack packaging. Interestingly, all three scored exceptionally well in relation to conceptual idea, structure, graphics, and materials.