News

Growing at a compound annual growth rate cagr of about 15 to 20 per cent annually, the indian packaged food industry is likely to touch 30 billion by 2015 from the current level of 15 billion including snack foods, readytoeat foods, healthy and functional foods. This was revealed by the associated chambers of commerce and industry of india assocham in an industryspecific analysis.

Rexam beverage can has been chosen by beam global spirits and wine india to package its new teacher&rsquos &lsquoready to drink&rsquo alcoholic beverages. The &lsquoready to drink&rsquo products are india&rsquos first scotchbased variants available in this instant format and the package consists of two varieties of teacher&rsquos scotch whisky premixed with either soda or cola.

Pure leaf is transitioning from glass to pet in order to provide the consumer with an unbreakable, consumer preferred package format for releasing their new square bottles made of pet plastic," the spokesperson said. "pure leaf wanted packaging that was recyclable as well as consumerfriendly for onthego and outofhome occasions.

Nottingham, uk., 1 september chesapeake pharmaceutical and healthcare packaging has reached an agreement to acquire cortegra group, inc., a leading u.s. Producer of pharmaceutical leaflets and labels, from menasha corporation. Cortegra, which has two production facilities dedicated to the pharmaceutical and healthcare sector, perfectly complements chesapeakes existing three u.s. Facilities and further augments its extensive global supply network.

The news comes as cce and eco plastics announced the official opening of their joint venture, continuum recycling, yesterday 10 may. The £15 million facility is a first for great britain, according to cce, and brings the recycling process fullcircle, with used plastic packaging sorted and reprocessed domestically, before returning to gb shelves as part of another bottle. Speaking to pn at the official opening, cocacola enterprises recycling director patrick mcguirk said &ldquothis is a gamechanging facility.

The consultancy, which has worked with danone on previous projects, was tasked with developing a &lsquopremium, distinctive&rsquo brand. Dragon rouge says the new design focuses on the yoghurt&rsquos &lsquolayered&rsquo style and emphasises the fruit content.

Designers are having to reconcile brand guidelines with national and celebratory imagery without being too kitsch or jingoistic. Other hurdles include legality &ndash no pictures of the queen &ndash and the fact that there are no official branded jubilee products. One solution is to create nonspecific national celebratory imagery, while avoiding muddling the statement with that other national celebration this summer, the london olympics.

The consultancy, which was appointed to the work by brand owner sab miller having worked on peroni nastro azzurro globally since 2004, says it has developed a &lsquocleaner&rsquo design, while adding new premium elements. Jdo says it has simplified the typography and introduced a silver dropshadow below the branding. It has also aimed to establish the brand&rsquos blue ribbon as a key identifier. The ribbon device links up on the outer packs, to create more shelf standout.

The consultancy initially worked with yoomoo in 2010 to create the brand&rsquos positioning and visual identity system, shown across the frozen yoghurt bars across the uk and athens. It was appointed to the packaging project as part of its ongoing work with the brand. Nina fortune, bulletproof design director, says, &lsquothe yoomoo brand is all about personality.