The research business, which announced earlier this week that it was rebranding from its previous name pira international, said that the growth would be driven by emerging markets in asia pacific, latin america, central and eastern europe and the middle east and africa. In the study, &lsquothe future of global pet packaging to 2017&prime, smithers pira predicts that in asia pacific, south america and central and eastern europe, growing incomes and the adoption of pet packs for products previously packed in other materials would drive the markets.