According to Versuni, the boxes do not require additional protection to withstand transportation, and the customers can apply the shipping label directly onto the packaging. Their dimensions have been reduced wherever possible to right-size the packaging for the product and optimize space.
The area in which the boxes are printed for marketing purposes has also been reduced, the company explains, and is now thought to require 65% less ink. At end-of-life, the pack can apparently be recycled via the paper waste stream.