The newlook packs, which are rolling out at uk retailers from june this year, form a central part of ella&rsquos kitchen&rsquos ambitious uk and overseas expansion plans.blue marlin was briefed last summer, when it was asked to &ldquoharmonise and evolve&rdquo the packaging of the 68strong product range by &ldquoupdating and decluttering&rdquo the design, while staying true to its original look. Andrew eyles, blue marlin&rsquos global chief executive, said &ldquoella&rsquos is a delightful product with a great story.