The drink manufacturers have relaunched v water bottles under the sobe brand and given it a vibrant new look. The range comes in six flavours, each of which has been given an &ldquoarresting colour palette&rdquo.
The new look makes its debut this month and will be backed by a £5m marketing spend. Britvic&rsquos head of seed brands jon evans said &ldquoeach individual flavour includes a mix of vitamins designed to suit every consumer, no matter their mood or needstate.