The video gamethemed condom packaging which promotes safe sex as being fun. The play condom packaging references different video games each using a different sexual innuendo to refer to the type of condom it holds. Six different types are included in a box modeled after a game boy with the expiration date of the condoms listed as their &ldquogame over&rdquo date.
The packaging aims create a desire to purchase the product for aesthetic reasons, rather than the necessity of condoms &ldquosimply by owning the product, safe sex is promoted.&rdquo