The logo will roll out in fall 2024 to celebrate the company's century-long heritage as one of North America’s largest producers of carrots, according to a news release. Bolthouse Fresh Foods said the rebranding, themed “Modern Roots,” combines modernity with authenticity, bringing a fresh, dynamic and innovative spirit to its products.
“Bolthouse Fresh Foods is committed to enhancing the health and well-being of our consumers by offering high-quality, nutrient-rich fresh products that excel in today’s ever-evolving market,” said CEO Timothy Escamilla.