News

Italian cookie brand Togo, once a household name known for its seductive 90s advertisements, has undergone a remarkable transformation. Recognizing the need to adapt to modern tastes and aesthetics, Togo enlisted the expertise of Italian design agency Marimo for a comprehensive redesign. This overhaul, recently celebrated with Dieline’s prestigious 2024 Redesign of The Year award, marks a pivotal moment for the brand as it bridges its cherished heritage with a contemporary visual identity.

The Group introduces two cutting-edge solutions: IMA Sandbox and IMA AlgoMarket, with the aim of further enhancing the efficiency and effectiveness of services offered to customers.

These initiatives mark a milestone in the multinational's digitalization strategy, underscoring the Group's continuous commitment to adopting and implementing emerging technologies to rethink new ways of supporting partners and customers.

Advancing our mission to make self-care and health information accessible to all, Bayer Consumer Health UK, in partnership with Zappar, has introduced a new Accessible QR code (AQR) on its Canescool Soothing Gel Cream product packaging to help those who are blind or partially sighted.

Canescool is the world’s first women’s intimate health brand to adopt AQR codes on its product packaging and gives the over 200,000* women who are registered as blind or partially sighted in the UK improved access to information on its product.

Leading finishing equipment manufacturer, A B Graphic International (ABG), has introduced its 4th-generation Converter platform. The platform incorporates numerous customer-led innovations, all designed to allow converters to produce more with less.  

Able to achieve running speeds of up to 250m/min, the system handles both printed and blank web materials, thereby enhancing productivity and streamlining production cycles. Its flexo technology offers high print quality, registration accuracy and speed.  

EVERY CAN COUNTS has established a U.S. chapter to expand its global movement to inspire, encourage, and empower more people to recycle aluminum beverage cans. The U.S. chapter joins chapters in 20 other countries.

EVERY CAN COUNTS U.S. is a partnership between aluminum beverage can manufacturers (Ardagh Metal Packaging, CANPACK, Crown Holdings, and Envases) and aluminum suppliers (Constellium, Kaiser Aluminum, Novelis, and Tri-Arrows Aluminum).

The European Commission has proposed an EU-wide ban on miniature toiletry bottles commonly found in hotel bathrooms.

Washington-based sustainable packaging company Palous Fiber Packaging (PFP) has launched new 4-cup carriers made with wheat straw pulp.

The company aims to provide an alternative to global supplies of milled wood or post-consumer recycled material, which it says are “deceptively marketed as being greener than other materials”.

The carriers will be made using fibre from harvested wheat crops, which is locally sourced and used as a moulding medium instead of being incinerated as agricultural waste.

WINE BOTTLE WEIGHS ONLY 50 GRAMS

The global packaging specialist ALPLA has added a PET wine bottle to its product range. The 0.75-litre bottle weighs just 50 grams – around eight times less than the alternative made of glass. The first white wine bottles belonging to the Wegenstein winery recently went into circulation in the Austrian wine market, making them part of the Europe-wide bottle-to-bottle loop. The sustainable solution reduces carbon consumption by 38 per cent compared to the glass alternative – and that's even without rPET content.

The Wella Company has introduced a redesigned and more sustainable version of its Welloxon Perfect salon color developer. This new product line was sustainably designed, from packaging, to formula, and transportation.
 
The new bottle design features an innovative multi-layer molding technology that replaces virgin plastic with up to 70% of post-consumer recycled plastic. The bottle is also designed to be 100% recyclable, except for the safety seal, in countries where a recycling system is established.