Shrink sleeve labeling has become one of the fastest-growing packaging trends. The ability to incorporate bright colors and attractive designs to the surface of the product, and the adaptation of labels to packaging of all shapes are a great attraction for many industries, including food and beverages, pharmaceuticals, and personal and household items.
According to a report by Smithers Pira, the market for stretch and retractable sleeves grew 12.5% in the last decade. But what trends have influenced the increase in demand? Here we tell you: