MAC Cosmetics has news to share for Earth Month. The company has revamped its "Back-To-MAC" takeback program, which collects back its empty packaging from consumers.
The changes ensure the program has an even greater impact, MAC states—and now, the company expects to collect up to 300,000 to 500,000 kilograms of cosmetic packaging each year. That's equal to nearly a million pounds.
Aïda Moudachirou-Rébois, senior vice president, global chief marketing officer at MAC Cosmetics, spoke to us about the reason for the changes, explaining: