Straight Forward Design has partnered with Clipper to help activate its new brand positioning, which was developed by creative agency Isobel. The new campaign seeks to promote Clipper as the tea that tastes good and does good.
Anchored on the strapline, ‘There’s tea, then there’s GOOD tea’, the campaign acknowledges that it takes more than just taste to make good tea, showing how it also takes ethical and sustainable sourcing, natural ingredients and a fierce commitment to protecting biodiversity to make a truly good cup of tea.