The redesigned packaging took nearly four years to develop, and reflects Tequila Ocho’s commitment to terroir in spirits. A new tapered bottle shape makes it easier for bartenders to handle, while a shorter height makes it a cleaner fit for retail shelves and back bars.
In addition, the label was given a ‘rustic feel’ with ‘fingerprint’ texture throughout, a nod to the brand’s single estate concept. The redesign also includes a custom engraved wood cap, and a new neck label.
The overhaul unifies Tequila Ocho’s packaging on a global scale.