The digital campaign takes place over three weeks in November across three cities – London, Bristol and Glasgow. Aimed at commuters who often buy single-use food and drink packaging while on-the-go, it raises awareness of the benefits of choosing reuse along with some playful ‘hacks’ to remember reusable containers.
Barriers to reuse
Most people own some form of reusable packaging, from flasks and sports bottles to takeaway containers. Despite this, one of the key barriers to reuse is forgetting to bring reusables when leaving the house.