by sharon derbyshire in packaging design on august 21, 2014packaging has become far more than just a container or carrier of a product. in today&rsquos competitive marketplace, cosmetic, personal care, food and other consumer product manufacturers depend on packaging to grab shoppers&rsquo attention and differentiate their brand from others on the shelf.but, beyond the &ldquowow factor,&rdquo modern packaging must also be functional and ergonomic, as consumers have begun to demand more from their bottles, lids, caps and closures.