a study by packaging world and dupont reported that cost will be replaced by sustainability as one of the most challenging factor in the packaging industry in 10 years. today, cost is the major factor driving the industry as per 59 percent of respondents of the 2012 survey of future packaging trends. 500 industry professionals were surveyed in the study. it signified that in the next 10 years, europe and north america will face a decline in importance of cost by 28 percent, compared to sustainability that stands at 51 percent, and food safety and security standing at 37 percent. respondents also stated that the packaging industry will endure the impact of food safety concerns resulting from climate change and agricultural issues in the next 10 years. the survey discovered that recyclability and greenness of packaging will receive a significant value from consumers in 10 years from now. in addition, proof of sustainability like lifecycle analysis data will be demanded by the public. 82 percent of respondents stated that packaging design will be greatly influenced by regulations in a decade. 65 percent agreed that glass and metals will continue to be switched by plastics. 65 percent also agreed that rigid structures will be substituted by flexible packaging. according to respondents, while industry professionals evaluated sustainable packaging, 75 percent showed cost as the major factor, but not being more than the third most important criterion, which is 41 percent overall in 10 years. comparatively, lifecycle analysis and recyclability of the package being at 52 percent and 46 percent, respectively, will become the two most significant criteria overall in the evaluation of sustainable packaging in a decade. the paper &ldquothinking outside the box throw away your current approach to packaging&rdquo released by deloitte as related news explores the possibilities of companies improving stewardship of products, attaining goals of wastereduction, and saving money through effective packaging. challenges of improving packaging and examples of new innovative packaging value chains are examined and discussed in this report. suggested by the report, sustainable packaging changes should be efficiently used, while companies ought to reflect on certain practices like life cycle assessment of the environmental impact on the existing packaging to start with. they can adjust ongoing supply chain planning to follow this and balance multiple design criteria to make sure that transportation, retailer and customer needs are met by sustainable packaging. source of information httpwww.environmentalleader.com20121026sustainabilitytodominatepackagingind…