initiative that began five years ago with 19 products now has more than 200,000 in easytoopen, recyclable packaging.amazon recently announced that its frustrationfree packaging initiative, a multiyear effort to liberate products from hermetically sealed clamshell cases and plasticcoated steelwire ties, now offers more than 200,000 items, up from 19 when the initiative was launched five years ago. in an effort to alleviate the frustration many people experience when opening toys and electronics, amazon works with leading manufacturers to deliver products inside smaller, easytoopen, recyclable cardboard boxes that reduce the overall amount of packaging used while still protecting what&rsquos inside.&ldquowe&rsquove all experienced the frustration of trying to remove a product from nearly impenetrable packaging like plastic clamshell cases and products bound by dozens of wire ties,&rdquo said jeff bezos, founder and ceo of amazon.com. &ldquowe&rsquove worked with both manufacturers and customers to design frustrationfree packaging that is easytoopen, protects the product and reduces waste. we now have more than 2,000 manufacturers in the program.&rdquolaunched in 2008 with 19 products, participation in the initiative has grown from 4 to over 2,000 manufacturers, including fisherprice, mattel, unilever, seventh generation, belkin, victorinox swiss army, logitech and many more. to date, amazon has shipped over 75 million frustrationfree items to 175 countries.amazon frustrationfree packaging also reduces waste for customers. so far, frustrationfree packaging has&bull eliminated 58.9 million square feet of cardboard,&bull removed 24.7 million pounds of packaging, and&bull reduced box sizes by 14.5 million cubic feet. 
