an active packaging for cosmetics that extends the product&rsquos shelf life, incorporating natural antioxidant preservatives into the packaging rather than the cosmetic product  itself.the acticospack project, developed by a consortium of companies and funded from the european union&rsquos seventh framework programme, researched and developed the active packaging, using cosmetics preservatives in it rather than the product.it was difficult to produce safe cosmetic products, with a technology that was not too expensive and, at the same time, be able to incorporate those active substances to ensure cosmetic safety.