amazon used a cardboard box the size of a desktop computer to send a customer a pair of socks.in what has been the called the ultimate case of packaging overkill, the firm also stuffed the box with enough protective paper to cover a single bed.amazon, which boasts that it now uses a computer program to help pick the correct box size, was last night branded &ldquoridiculous&rdquo by environmental campaigners.and baffled customer gary morrison, from paisley, renfrewshire, branded the retail giant &ldquodaft&rdquo.the 41yearold social care worker proved his point by managing to fit his entire sock drawer into the box.gary ordered the £7.99 thermal cycling socks last weekend after a chilly cycle ride left his toes feeling numb.expecting them to be pushed through the letter box in an envelope, gary was surprised to find a 42cm by 31cm by 11cm cardboard box had been left with a neighbour a few days later.&ldquoi thought, &lsquowhoah, what&rsquos this look at the size of the box&rsquo.&ldquothey were right in the middle of the box, neatly folded. the socks were just in a little clear plastic bag and there was just paper padding in the rest of it. &ldquo he added &ldquoi think it&rsquos just ridiculous. they could easily have fitted inside a padded envelope.he added &ldquo it&rsquos daft. it&rsquos a complete waste.&rdquodr richard dixon, director of friends of the earth scotland, said &ldquoamazon has a poor history on this issue but this example really does take the overpackaging biscuit.&ldquoone of the promises of online shopping is lower environmental impact but that&rsquos not true if your item turns up in crazy amounts of packaging. amazon need to sort out their system and cut out this ridiculous waste.&rdquoamazon&rsquos website claims it has developed a computer program that determines the &ldquoright sized&rdquo box for items bought online.but in 2012, a london based customer bought a children&rsquos book on the site and was astonished when it arrived wrapped in 30 metres of brown paper.and in 2008, after complaints from the public, it signed up to the frustration free packaging initiative in a pledge to cut back on excess wrapping.a spokeswoman for amazon uk said &ldquowe have a packaging feedback programme, which allows customers to provide direct feedback on the packaging of their order as well as upload images. the feedback received is used to improve packaging.&rdquoshort url httpwww.deadlinenews.co.ukp67141 
