With Lorenz producing snack products for a global audience for four generations, its responsibility to the planet has not been overlooked.
The business is committed to improving sustainability and has already achieved a “good” rating for recyclability across 92% of its primary packaging from third-party cyclos-HTP (according to the CHI standard developed by Institut cyclos-HTP, the recyclable proportion necessary to achieve a “good” recyclability rating).
With an aim to convert the remaining percentages to highly recyclable by the end of 2025, the collaboration with Amcor is the latest step in furthering Lorenz’s commitment to environmental responsibility.
Lorenz’s new Lentil Coated Peanuts pack is based on Amcor’s AmPrima portfolio of mono-material, recycle-ready packaging options. AmPrima offers a more sustainable choice for brands, with no compromise on packaging performance.
The new, recycle-ready packaging for Lentil Coated Peanuts achieves a 51% reduction in carbon footprint, a 51% reduction in water consumption and a 41% reduction in non-renewable energy use (comparison based on cradle-to-grave analysis of baseline packaging versus AmPrima packaging, assuming: 100% incineration with energy recovery for the baseline packaging, and 100% mechanical recycling for the new packaging). The packs are certified for recyclability by cyclos-HTP in the countries where PE or PP recycling streams exist, and they align with CEFLEX design for a circular economy guidelines.
According to Lorenz, for products like Lentil Coated Peanuts, packaging plays a crucial role in product protection and shelf life, as well as consumer appeal. Traditional nut packaging relies on multi-material composites to protect the product inside; however, these materials are usually non-recyclable.
Amcor’s AmPrima is described as a “ground-breaking advancement” in more sustainable packaging, as despite being a mono-material solution, it retains these properties.
“The Amcor AmPrima solution solves one of the biggest problems in snack packaging. It preserves barrier protection, physical durability, and visual appeal while enabling consumers to easily recycle packs – something that was typically not possible before,” said Piotr Nagalski, sales & marketing director for snacks & confectionery at Amcor.
Consumer research consistently highlights a strong consumer preference for more sustainable packaging that is also visually attractive to ensure shelf appeal. With the AmPrima solution, Lorenz maintains high appeal for consumers, with a protective, durable feel and the graphics clarity that consumers prefer.
“The successful implementation of Amcor’s AmPrima packaging for Lorenz Lentil Coated Peanuts is a testament to the feasibility of more sustainable packaging in the snack industry. Amcor’s innovative expertise, coupled with Lorenz’s deep understanding of the snack market, has pushed the boundaries of what is possible,” said Nagalski.
