design excellence awarded in the gdusa 2015 american package design awardsnew york, ny, april 21, 2015&mdashanthem, a global creative agency that actively connects brands with consumers by amplifying desirability from package design to brand campaign to drive brand performance, has been honored with three awards recognizing design excellence in the gdusa 2015 american package design awards.winners of the gdusa america package design awards are those select creative and marketing talents who best use the power of design to advance the brand promise and forge an emotional connection with the buyer at the moment of truth.&ldquothis recognition acknowledges anthem&rsquos ability to use design to create brand desirability and influence consumers,&rdquo said janice jaworski, vice president brand development, americas. &ldquobrands who leverage design to create that unique consumer experience &mdashon both the physical and digital shelf&mdashcan generate interest, trust, and loyalty.&rdquoin the beauty and personal care category, anthem was awarded a certificate of excellence for its package designrevlon beauty tools &ndash marchesa collectionbrand owner revlonin the food and beverages category, anthem was awarded certificates of excellence for its package designself healthy kitchenbrand owner condé nasteasy mac redesignbrand owner kraftjaworski concluded &ldquowe are fortunate to work with clients that understand the power of a consistent brand expression, on packaging and across all communication touch points. in the end, it&rsquos about engaging and connecting with consumers and providing the right brand experience. ultimately the right experience will drive brand performance.&rdquoto view all 2015 american package design awards winners, click the following web site addresshttpgdusa.comcontestsapda15winnersanthem is a global creative agency that actively connects brands with people by amplifying desirability&mdashcreating an insatiable thirst for brands from package design to brand campaign. anthem sells brands to drive brand performance. anthem is part of the brand development group of sgk. sgk is a division of matthews international corporation nasdaq gsm matw. for more information visit httpwww.anthemww.com 
