The new packaging features popular Applewood Fresh Michigan grown apples. The clear, resealable bags are available in 3 and 5 pounds and feature the apples riding in the back of The Produce Moms’ car filled with The Produce Moms’ characters.
The package design is not only eye-catching and adorable, it contains a call to action in the form of a QR code linked to an online treasure trove of curriculum perfect for distance learning, including activity sheets and the piéce de résistance; a virtual online field trip to a Michigan apple farm and production facility.
Antonia Mascari, Vice President of Marketing for Applewood Fresh explains the thinking behind the virtual field trip tie-in. “Right now, it’s obviously not possible to physically offer field trips to students to see the wonderful operations behind Applewood Fresh’s uniquely delicious Michigan apple crop. We were not going to let that stop us from giving them the same field trip experience virtually! Educators and parents are looking for more ways to enrich the Zoom classroom, and virtual field trips are wildly popular right now. We believe visiting a Michigan apple orchard online through our packaging will appeal to everyone, not just students!”
