Its Asepto brand, showcased at Anuga FoodTec, in Cologne, Germany, (March 20-26) is distinguishing itself from rival companies by the decoration on the packaging itself, including holographic, metallic images, embossing and foil stamping for stand-out shelf appeal. The idea is to create as much value as we can while being "different and innovative" said Ashwani Sharma, CEO, Uflex.
India is divided into three broad segments of dairy, alcoholic and non-alcoholic beverages. Alcohol consumed is mainly whisky, brandy, and rum, being packed in aseptic 100ml liquid packs, especially in the south of India where people pick up drinks on-the-go. "The problem with glass bottles is adulteration of low-end brands but this is not possible with our type of packaging". The Asepto liquid carton packaging include formats such as Asepto Pillow, Trio and Brick Packs, ranging from portion to family sizes (65ml-1000ml). Asepto Spark and Asepto Premium comprise the value-added range.
